Amara Raja Energy & Mobility Limited is a leading manufacturer of automotive batteries under the brands - Amaron and PowerZone, which are distributed through a large pan-India sales & service retail network.
Amaron
The year 2000 did not just signify the end of a century, but also the end of things as they had been in the Indian automobile scene. The launch of Amaron batteries brought long-lasting power that added style and zoom to your drive.
Amara Raja Energy & Mobility Limited blazed a new trail when we launched the Amaron brand. We ushered in an era where batteries looked stunning, offered complete peace of mind with zero-maintenance and offered the longest warranty that the Indian market had ever seen. No wonder Amaron batteries changed the game.
Since the very beginning, we have stayed true to our promise - to deliver quality products and services that meet international standards; and this promise is something that you experience every time you crank your ignition key.
Amaron is among the most preferred brands in the automotive aftermarket segment in India. The brand has been registering a healthy growth in all its segments, i.e. Passenger Vehicles, Three Wheelers, Two Wheelers, Commercial Vehicles, Farm Vehicles, and Home UPS/Inverters. These batteries reach the deep corners of India through an extensive sales and distribution network comprising 23 branches, 32 warehouses, 400 + Amaron Franchisees, 40,000+ Amaron Dealers and 2000+ Extensive Service hubs.
The aftermarket segment is growing at a brisk pace due to a strong preference for Amaron brand. A complete product offering, expansion of channel, and customer focused retail initiatives are also responsible for driving higher sales.
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PowerZone batteries inherit the credibility, technological superiority and high standards of customer satisfaction owing to its lineage of brand Amaron. Started in the year 2007, PowerZone was initiated to cater to the rural market that was dominated by the unorganized sector. A market leader in less than 3 years of its operation, PowerZone has dedicatedly worked on cutting lead pollution, something that is never looked by the unorganized sector. The PowerZone Retail Stores is a One Stop shop for all Power Needs providing global quality at local prices. The solutions on offer include Automotive Batteries, Two wheeler batteries, Commercial, Farm, Three wheeler and Home UPS & Inverter batteries. The product range is ever increasing as the needs of the rural and semi-urban customer too are increasing.
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Elito
ELITO, a battery brand developed by Amara Raja Energy & Mobility Limited, caters to automotive, motorcycle and HUPS applications, offering consistent power reliability. Operating from a state-of-the-art manufacturing plant in South India with a capacity of more than 20million units for automotive batteries and more than 27 million units for two-wheeler batteries, our facility integrates the latest technology and automation.
Accredited by the Indian Government, our R & D center ensures compliance with rigorous JIS & DIN specifications through advanced testing equipment. As trusted OE suppliers to major automotive brands such as Ford, Hyundai, Suzuki, Tata, Mercedes, and Honda, our batteries have been tested across 20 countries. Now, ELITO enters the Indian market after proven performance in diverse global climates, aiming to establish a presence on retailer shelves across South East Asia, the Middle East, and Africa.
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